'Childhood is Precious' Campaign
We are so excited to share a very special project to raise awareness for Mirabel children.
Based around the theme that ‘Childhood is precious’, the campaign focuses on Mirabel’s commitment to bringing joy to the lives of young people who’ve been through unimaginably difficult experiences.
We owe a huge thank you to the incredible team at Cocogun, UnLtd, Photoplay, Ryvalmedia, Sarah Adamson and Fred Again.., who have all generously donated their time to the project.
At the heart of this project is a beautiful 60-second film, directed by Sarah Adamson, that beautifully captures the curiosity, wonder and unbridled joy of being a child. The television commercial is supported by transit posters, also photographed by Sarah Adamson, as well as social content and radio ads.
We also owe a massive thank you to all of the incredible media partners who have generously donated advertising space to help us raise awareness for Mirabel children.
Mirabel has always believed that every child needs a sense of love, hope and belonging to thrive. Childhood is precious and fragile but we can all make a difference. It’s a genuine delight to tell Mirabel’s story in such an authentic and optimistic way. We wanted to show that no matter the circumstances, we can all make a difference to bring care, connection and joy to a child’s life.
- Jane Rowe, CEO / Founder
